Journalism Next: Chapter 2
January 31, 2012
In chapter two, Briggs offers tips on how to start and maintain a blog. In this day and age, anyone with access to a computer can get published online by starting their own blog. Blogs are being used a lot more as a publishing platform for journalists, with the ability to engage the audience through blog posts and establish a community by allowing readers to comment and leave feedback.
The key to creating a blog is to first read other blogs that interest you and find a writing style which is comfortable and suits you best. When starting a blog, consider using free platforms such as Blogger.com or WordPress.com. Users have the ability to customize their blog’s appearance with a variety of fonts, backgrounds, templates, widgets, headers, etc.
When writing, it is important to do all of the following:
- Publish posts regularly
- Write effectively by using simple sentences
- Maintain clarity/civility
- Engage the audience with attention grabbing headlines
Learn to develop a writing style which is your own and will want to make your audience read more. It is also vital to include visuals, but be aware of copyright laws and ask permission to use another individual’s photo.
As you start to write more, it is wise to develop the habit of reading and commenting on other blogs while providing links to different sites so that the reader can access more information. Subscribing to RSS feeds is crucial to discovering new information that matches your interests. Since most journalism today is presented in blog form, it is essential for all journalists to enter the blogosphere.
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